ALALA is a luxury women’s activewear brand established in 2014 by New York City-based designer Denise Lee. While training for her first triathlon, she realized there wasn't an activewear brand that offered the effortless, high-low style that allowed her to go from gym to office to happy hour. She decided to create one for women, making their mark on the world and spearheading the 'All Day Style' movement.

      More than just your luxury athleisure brand, ALALA is dedicated to following ethical practices in its design and manufacturing processes. They have personally vetted and visited all factory partners to ensure proper working conditions. Using only the finest fabrics to craft their high-quality, high-performance activewear, Alala manufactures most of its products in North America, with select styles made around the world.

      Minority female-founded + 100% women-run, the ALALA team is committed to using their platform to spread knowledge, share resources, and give love to those around - evident through the causes they supported/continue to support such as the Anti-Asian Hate + AAPI Heritage Month, Black Lives Matter Movement, Pandemic Engagement, Legalize Equality, Alala x Pride, Battle All Day, Superbodies, and Alala x Womankind.