ALALA is a luxury women’s activewear brand that was established in 2014 by New York City-based designer Denise Lee. When Lee was training for her first triathlon, she realized there wasn't an activewear brand that offered the effortless, high-low style that allowed her to go from gym to office to happy hour. She decided to create one for women making their mark on the world and spearhead the 'All Day Style' movement. ALALA gives modern, style-setting women the fashion and function to do it all and have it all.

Made in Canada, Peru and the USA using ethical practices, ALALA uses the finest fabrics to craft their high-quality, high-performance activewear.