Araminta James is a reflection of the quintessential sun-drenched Australian beach lifestyle. Their core brand principle is effortless style while transforming the ordinary. They work closely with their artisan partners to create pieces that transcend seasonal fads and withstand the test of time. Inspired by life at the beach, their sustainable lounge essentials are made from the purest lightweight linen, cotton towelling, and cotton waffle.
Waffle Cotton: Their honeycomb textured waffle fabric is soft, textured and durable. Made from 100% Cotton, the waffle weave allows air to flow keeping you cool in summer. It is woven on a loom.
Terry Towelling: Their terry towelling fabric is made with long loops of cotton that can absorb large amounts of water.
Linen: A textile made from the fibres of the flax plant. It is a beautiful and soft fabric that is breathable and durable. Linen is one of the most biodegradable fabrics and is made through a sustainable process.
The brand believes that at this time of climate crisis, conscious consumption is more important than ever. That is why they use a collection of sustainable natural fabrics free from harmful chemicals and toxins that are found in conventional synthetic clothing. The brand uses sustainable packaging and a sustainable business model of pre-ordering, thus eliminating surplus stock which contributes to landfills. Their small family-run suppliers are in China and India.
As a young business, they acknowledge that it is a long journey to be fully sustainable. They pledge to be completely transparent about their business, appreciate their critics, and make conscious improvements every day.