Féroce

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      Féroce Eyewear is designed to empower women who demand high quality at an honest price. Féroce's mission is to make luxurious products easily accessible to all. Their glasses are made with high-grade materials designed to withstand multiple lifetimes. The sleek silhouettes nod to an American-French background with a timeless aesthetic accentuated by modern touches. Translated from French, Féroce means fierce.

      All Féroce sunglasses are UV400 protected, protecting you from 99 to 100 percent
      of both UVA and UVB light and blocking all light rays with wavelengths up to 400 nanometers. The polarized lenses increase visual comfort as it allows you to view objects even in extremely bright conditions. It also enhances clarity of vision and contrast for ground-level objects and for seeing into the water. Moreover, their sunglasses come prescription ready. That means the groove that is milled into the rim has been shaped to hold a prescription lens.

      All Féroce eyewear is produced from sheets of Mazzucchelli acetate, the highest grade cellulose acetate originating from the renewable resources of wood pulp and natural cotton fibers. Acetate retains its color brightness impeccably over time because its hue is embedded in the material rather than sprayed on, which also prevents any color peeling. It contains unique aging stabilizers that prevent fading, yellowing, or other discoloration from UV light or skin contact. Acetate is also hypoallergenic, making it safe for those with sensitive skin. Hundreds of elaborate processes go into each frame, and a multitude of craftspeople and artisans contribute to each final product.

      Féroce believes that creating a quality product designed for longevity means prolonging its life to create less waste. Hence their 'Revive' program allows you to ”sell” back your Féroce sunglasses to them and purchase another pair with credit, giving new life to your old purchase. It's the most effective way to recycle frames - by buying quality glasses that last and reviving them for multiple uses and owners. Revived items will then be resold on their website with their condition listed and priced by their team of experts. This price will reflect its newly determined condition.