Cala de la Cruz is a brand inspired by the serene allure of a small, tranquil beach, embracing the joyful and festive spirit of life. Founded in Cali, Colombia, this dynamic resortwear brand combines bold yet simple designs with an unwavering commitment to sustainability.
At Cala de la Cruz, sustainability is not just a goal; it's their purpose. The brand designs and produces iconic pieces with an unwavering commitment to making the most of its resources, ensuring a better future. Their timeless designs are crafted for longevity, minimizing rapid consumption, and embracing eco-friendly materials such as 100% linen, organic cotton, and recycled polyamide.
They take pride in their "made-to-order" approach, minimizing overproduction and providing conscious, exclusive products to their customers. Their production takes place locally in Cali, Colombia, supporting small local businesses, and freelancers, and contributing to a circular economy. Gender equality is a fundamental part of the company, promoting wellness, healthy lifestyles, and stability in working conditions.
The materials they use are consciously chosen to reduce their environmental footprint, from using organic cotton and recycled polyester to eco-responsible buttons and hardware. The brand embraces digital printing, significantly reducing water and toxic waste while maximizing fabric usage to avoid waste.
Their packaging is fully recyclable and made from sugar cane fiber to reduce energy usage and CO2 emissions. Instead of paper or plastic bags, they use reusable cotton tote bags. By 2023, they aim to ship all wholesale products in eco-friendly bags.
Cala de la Cruz stands as a beacon of sustainability and responsibility in the fashion industry, inspired by the timeless beauty of everyday life.