DONNI. traces its origins back to 2009 when founder Alyssa Wasko, seeking solace after her father's passing, designed a scarf that garnered widespread attention, leading to the birth of the brand.
From scarves to ready-to-wear, DONNI. prioritizes comfort, designing each piece to be comfortable, classic, and cool, embodying enduring quality. They create clothing for everyday wear, with a multigenerational approach ensuring each collection is timeless, intending for their garments to be passed down through generations.
DONNI. believes in a personal connection with their customers, aiming to create a brand that feels like a friend, welcoming visitors to their website and Instagram. Alyssa's background at Chanel underscores DONNI.'s commitment to quality, while their emphasis on comfort and unique details ensures each piece stands out.
DONNI. manufactures every garment in Los Angeles, intentionally keeping their operations local and partnering with women-run or women-owned vendors.
Each season, DONNI. donates a portion of sales to various charities, spanning causes from female empowerment to animal adoption. Their current and past projects include:
- HIT Living Foundation
- Freedom Service Dogs Of America
- Downtown Women's Center
- MLT Foundation
- Natalie Giorgi - Sunshine Foundation
- Elizabeth's Hope
- The Art Therapy Project
- American Cancer Society
- EB Research Partnership
- Adam's Camp
- Breaking Ground
- The Blue Bench
- Race To Erase MS
- Chase Foundation
- Smart Girl
- Alpha Chi Omega
- Vincent Charity
- Cystic Fibrosis Foundation
- Be Positive Foundation
- Cancer League Of Colorado
- Elizabeth Glaser Pediatric Aids Foundation
- JDRF - Type 1 Diabetes Research Funding And Advocacy
- Roswell Park Cancer Institute
- Humane Society Of New York
- Sunrise Day Camp
- Children's Miracle Network Hospitals
- Heather On Earth
- Lustgarten Foundation
- The Answer For Youth
- Trends Charitable Fund
- The Salvation Army
- Team Challenge - Chron's And Colitis
- Sharesheret
- National CASA Foundation
- Diamond Children's Medical Center
- Lighthouse Guild
- The Trevor Project
- We-Cycle-USA
- Conquer Cancer Foundation
- Parkinson Association Of The Rockies
- Global Down Syndrome Foundation
- The Adoption Exchange
- American Red Cross
- Developmental FX
- Alpha Phi Foundation
- Mental Health America
- Children's Brain Tumor Foundation
- Kappa Alpha Theta
- Kappa Kappa Gamma
- The Inside Ride
- Rubaga Community School
- Hope Lives
- Breath Of Life Gala
- Flight For Life Colorado
- Anthony Hospital
- Ride For Reading
- The Princess Margaret Cancer Foundation
- Wellcare Foundation
- Lung Cancer Research Foundation
- Angelman Syndrome Foundation
- Osteogenesis Imperfecta Foundation
- Denver Jewish Day School
Their sustainability efforts include the use of eco-friendly fabrics like recycled cotton and sustainable Tencel, planting a tree for every order, and offering carbon offsetting for shipping.
Recycled packaging and a commitment to minimizing environmental impact reflect DONNI.'s dedication to sustainable practices.
With over 3/4 of their vendors being women-owned, DONNI. actively supports fair wage companies and seeks partnerships with women-owned businesses.
Through these initiatives, DONNI. endeavors to leave a positive imprint on both people and the planet, showcasing their steadfast commitment to enhancing the world through sustainable business practices. Each garment not only exudes impeccable craftsmanship and timeless elegance but also symbolizes the brand's resolute dedication to environmental stewardship. By embracing eco-friendly practices and crafting clothing with care, DONNI. invites you to not only look stylish but also feel proud of the positive impact you're making on the planet.
