Innersense Organic Beauty is a love story between two seasoned beauty professionals who share a passion for health, hair, beauty, and the planet. Greg and Joanne Starkman are pioneers who founded the brand in 2005 when they realized the need for clean, pure, organic, and non-toxic professional quality hair care products. They trusted their inner sense, sourcing the highest quality and Certified Organic ingredients, in the purest, most concentrated form, to create a complete, award-winning line of safe, sustainable, and cruelty-free personal care products.
The brand continues to push the boundaries of sustainable hair care by utilizing organic chemistry to raise the bar on their luxurious, professional performance formulas. That is why clean chemistry, radical transparency, and a commitment to the environment are the brand's promises to you. This means no parabens, silicones, sulfates, synthetic fragrances, or questionable ingredients. To be more specific and for your own peace of mind, the brand's 'never list' includes: Artificial Fragrances or Dyes, Betaines, Deionized Water, Dioxane or Ethylene Oxide, Ethoxylates, Formaldehyde, GMO, Gluten, Hydrolyzed, Animal Protein, Parabens, PEG-8, PEG, DEA, MEA, TEA, or EDTA, Petrochemicals, Phenoxyethanol, Phthalates, Polysorbate 20, Propylene Glycol, Sulfate, SLA, SLES.
Innersense is a natural and cruelty-free brand that is also proud to be Leaping Bunny Certified, European Union Certified, and part of the Non-GMO Project, California Green Business Network, Campaign for Safe Cosmetics, and Truth In Labeling Acts.
In all they do, Innersense is committed to preserving and protecting our common ground: Mother Earth. Through their formulations, operations, and actions, Innersense cares for nature so nature can care for us.
Innersense Organic Beauty is Certified Carbon Neutral through Climate Neutral, a non-profit that works to eliminate carbon emissions. That means every purchase you make on Innersensebeauty.com is 100% Carbon Neutral.
They are a Certified B Corp, which means they meet the highest verified standards of social and environmental performance. In 2021, over $300,000 was donated to charitable organizations and nonprofits. They are committed to empowering their community and putting people before profits with their partnerships with Feeding America, Williams Syndrome Association, and Lipstick Angels.
They also seek to create real and meaningful change in the beauty industry. They partner closely with Women’s Voices for the Earth and Breast Cancer Prevention Partners in their Campaign for Safe Cosmetics to push for legislation that helps support people and the environment.