Rue Stiic


      Rue Stiic is a premium women's coast-to-city lifestyle brand that celebrates elegance and creativity in the arts, textiles, architecture, movement, and self-expression.

      Founded in 2013 by Jillian Beed in Perth, Australia, after moving away from her home in Venice Beach, California, the designer director curates a premium lifestyle and product story. With roots rich in Australian and Californian culture, Rue Stiic is shared and enjoyed globally.

      The timeless styles are inspired by vintage and tailored for the modern woman - designed and produced to be a forever piece to pass down for generations. With an ethos for ethical manufacturing, artisanal informative background, and further operating as sustainable as possible - Rue Stiic incorporates a strong story and transparency behind the brand and each piece created.

      More than just creating timeless pieces, Rue Stiic works with factories that have a clear statement about their approach to sustainability and continuously strive for more sustainable solutions. They are committed to sourcing from certified suppliers and practicing sustainable processes while they carry out working with small, family-owned factories in Bali, Indonesia to keep their artisan roots sustained within the brand. Over 50% of their fabrics are sustainably sourced, and they have a strong vision to develop this further within the near future - by aiming to fully and only use sustainably sourced materials.

      All pieces are handcrafted in Bali, Indonesia, and all prints and dyes are manufactured in the traditional handmade ways on the island, meaning no two batches will ever be the same. All of their prints are screen printed traditionally by Indonesian artists. The brand supports over 100 locals in Bali who work with small businesses and continue to welcome more.

      With teams and offices based in Los Angeles, Byron Bay, and Bali, Rue Stiic is proud to work with a global team that all bring a creative story to the brand.