Designed and produced in Los Angeles, Willy is made for the California lifestyle: active, innovative, and independent. The Willy colors are named after different places across California, to transport us to the serene seas of Malibu, timeless theaters of Hollywood, and snow-capped mountains of Tahoe.
It took them three years of development to create their core collection. All their gear is based on extensive research, rigorous testing, and obsessive attention to detail. They choose their materials based on performance and feel, sourcing textiles from a handful of trusted mills. The Willy Advantage? These stylish pieces are made of moisture-wicking high-performance fabrics, anti-microbial, and with four-way stretch for ultimate comfort - the true tests of quality athleisure gear.
They have partnered with local factories to ensure quality and create American jobs. A proud partner of the SEAL Legacy Foundation, the brand donates a percentage of every item sold to provide support to wounded and fallen SEALs and their families.